Brand strategy
Good design needs a clear idea behind it. We work out who the brand is for, what it should stand for and how it should sound, so every later decision has something to answer to.
[ What's included ]
- Audience and competitor review
- Brand positioning
- Personality and tone of voice
- Naming and messaging direction
- Creative brief for the identity
[ Who it's for ]
New brands that need a clear starting point, and established companies whose brand no longer matches who they are or who they sell to.
Common questions
Do I need brand strategy before a new logo?
If the brand is new or changing direction, yes. A logo chosen without a clear position tends to be judged on taste alone. Strategy gives you a reason to pick one direction over another.
Can you rebrand an existing company?
Yes. Lightway Finance is a corporate rebrand we did for a finance company that wanted to speak to a younger generation.
[ Related work ]
View all work ( + )
Related services
- Visual identityVisual identity design covering logo, type, color and imagery, built to hold together across packaging, web and social.
- Logo designLogo design for brands that need a distinctive mark that stays clear on a product, a storefront, a sign or a phone screen.
- Brand guidelinesBrand guidelines that keep your logo, type, color and tone consistent as your team, suppliers and agencies use them.
