Logo design
A logo has to work at the size of a favicon and the size of a storefront. We design marks that are distinctive first and still read clearly wherever the brand ends up.
[ What's included ]
- Logo concepts based on the brief
- Primary logo and alternates
- Small-size and single-color versions
- Tests on real applications
- Files for print and screen
[ Who it's for ]
New businesses, and brands redrawing a logo that no longer fits or does not reproduce well.
Common questions
Can you redesign the logo we already have?
Yes. We can evolve what you have or start again, depending on how much recognition the current logo holds. Lightway Finance is an example of a logo redesign as part of a full rebrand.
Do I need a full identity or just a logo?
A logo alone can be enough at the very start. If the brand will appear on packaging, a store and social content, a full visual identity usually saves work later.
[ Related work ]
View all work ( + )
Related services
- Visual identityVisual identity design covering logo, type, color and imagery, built to hold together across packaging, web and social.
- Brand strategyBrand strategy for ambitious brands in the USA and the GCC: positioning, audience and voice, set before any design begins.
- Packaging designPackaging design for fragrance, food, beauty and wellness brands: boxes and labels people keep, photograph and recognize.
