Visual identity
A visual identity is everything people recognize you by before they read a word: the logo, type, color and image style working as one system across every place the brand appears.
[ What's included ]
- Logo and marks
- Typography and color system
- Image and graphic style
- Applications across real touchpoints
- Final files, ready to use
[ Who it's for ]
Founders launching a brand, and businesses that have outgrown a look they put together early on.
[ Conversion lift ]
×3.0Bundles
Common questions
What is the difference between a logo and a visual identity?
A logo is one mark. A visual identity is the whole system around it, so the brand still looks like itself on a box, a website or a sign, even when the logo is small or absent.
Has your identity work been recognized?
Yes. The World Brand Design Society featured our work for Vara Scents and La Maison du Lapin.
[ Related work ]
View all work ( + )
Related services
- Logo designLogo design for brands that need a distinctive mark that stays clear on a product, a storefront, a sign or a phone screen.
- Packaging designPackaging design for fragrance, food, beauty and wellness brands: boxes and labels people keep, photograph and recognize.
- Brand guidelinesBrand guidelines that keep your logo, type, color and tone consistent as your team, suppliers and agencies use them.
