Brand guidelines
Guidelines keep a brand intact once it leaves the studio. They show your team and suppliers how to use the identity correctly, in a form people will actually open and follow.
[ What's included ]
- Logo use and spacing
- Type and color rules
- Image and tone guidance
- Real application examples
- Files organized for your team
[ Who it's for ]
Growing teams and brands working with several suppliers, where the look is starting to drift from one piece to the next.
[ Conversion lift ]
×3.0Bundles
Common questions
Can you write guidelines for a brand you did not design?
Yes. We can document an existing identity and fill the gaps, as long as the source files are available or can be redrawn.
Are guidelines only for large companies?
No. Even a short guide helps a small team stay consistent, particularly when designers, printers or freelancers come and go.
[ Related work ]
View all work ( + )
Related services
- Visual identityVisual identity design covering logo, type, color and imagery, built to hold together across packaging, web and social.
- Brand strategyBrand strategy for ambitious brands in the USA and the GCC: positioning, audience and voice, set before any design begins.
- Art directionArt direction that gives a brand one consistent look across its campaigns, product imagery and launch content.
